Collab Media expands into the Sports Industry sector

Following significant success in the fashion, retail and hospitality sectors, Collab Media today launch a new venture into the sports industry sector. With a primary focus on the cycling industry, Collab Media will utilise proven and effective online marketing strategies to help create and develop brand awareness, build following, increase online presence and boost engagement with consumers. In addition, we will be offering full social media takeovers, content creation with photography and videography as well as a website design service.

The company have enlisted the expertise of cycling industry consultant Jack Rees to aid with this new development. Jack is a cycling professional with a decade of experience in marketing, coaching and competition, he has worked with some of the cycling industries leading brands and distributors in addition to competing himself at international level.

Ellie Rees, Company Director commented

“I’m excited about this business expansion for Collab Media, building on what we’ve already achieved. Branching out into the sports industry is a logical progression for the business and we’re eager to bring our expertise to significantly increase online exposure for businesses and brands in this rapidly expanding sector.”

We will continue to focus on our established core areas of fashion, retail and hospitality, in addition to broadening our offering to the sport and leisure industry. Exciting times ahead for Collab Media.

For more information on Collab Media or how they can help your company contact: enquiries@collabmedia.co.uk 

Facebook Update – January 2018 #CloserTogether and What it means for Businesses


On 11th January, Facebook and more specifically Mark Zuckerberg released a statement announcing their plans for 2018.

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

Over the next few months, Facebook will be making updates to ranking so people have more opportunities to interact with the people they care about.

Facebook’s mission for users to have a deeper, more meaningful interactions with people they care about. The facebook feed uses a process called ranking, this determines what areas of your feed and in what order, based on what they think you’d be interested from the algorithm information they’ve collected.

A like, comment or share is one sign that a post matters to a user, this mean the post you are likely to interest with generally gets a higher ranking score.

Mark Zuckerberg states that ‘You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.’

The new Facebook newsfeed update means that person to person interaction will be more valuable than person to page. Connections to people in your network will get a bigger boost, meaning you’ll be seeing their content more often.

Over time Facebook believes that people will see more posts from people they are connected to and less content from publishers (pages). They also believe that people overall people will spend less time on facebook but their goal is that the time people do spend on the platform will be improved.

So what does this means for Facebook Business Pages / Publishers?

Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.

How to avoid a decrease in reach?

Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Local businesses connect with their communities by posting relevant updates and creating events.


How to beat the Facebook Algorithm?

– Use compelling headlines
– Avoid overly promotional content
– Try new things (live video)
– Long video content, directly uploaded to facebook
– Use facebooks publishing tools (audience optimisation)
– Authentic communication – genuine stories)
– Link posts
– Refer to trending topics (timely posts are ranked better)
complete your user profile.

What the Facebook algorithm dislikes:

– Clickbait
– Like baiting
– Post that includes spamming links
– Repeated posts
– Text only updates
– Frequently hidden posts
– Posts that ask for comments, likes or shares
– Overly promoted content

Facebook considers baiting sort of content to be less meaningful and they are going to demote these sorts of posts in the News Feed. Examples of engagement baiting are:
– Vote baiting
– React baiting
– Share baiting
– Tag baiting
– Comment baiting

Conclusion

Publishers and brands are the losers.

Don’t panic & stop using your Facebook page, keep an eye on your Facebook engagement over the next few months to see if you notice a difference in your reach if so you need to rethink and re-evaluate your social media strategy. – Get in touch with Collab Media and we can assist with this.

Don’t fully invest all your social media time on Facebook, remember there are other social media platforms out there, cross-promote and use a variety of marketing tools for each one.

iPhone X vs. iPhone 8: how to pick between them

The iPhone X celebrates the 10th anniversary of Apple and it’s making big changes for 2017.

Is it worth the extremely high iPhone X price? What are the big features you need to know about? We have all of your iPhone X & Iphone 8 answers to help you decide whether to upgrade or not.

IPhone 8 –


The iPhone 8 is essentially the iPhone 7S, as it’s more of an incremental upgrade from 2016’s iPhone 7 – although there is a new glass design, improved display, updated camera and more power under the hood.

Screen
Like the iPhone 7, the iPhone 8 also has a 4.7-inch display, which should keep the handset at a manageable size for one-handed use. It’s not the same display however, with Apple upgrading the Retina HD display, which comes with improved color accuracy and a cinema wide color gamut.

 Battery

  • Wireless charging support
  • You’ll have to buy charging pad separately

Apple says the iPhone 8 battery will last a similar amount of time to the one in the iPhone 7, so expect a day of usage and a nightly recharge. The iPhone 8 does come with fast-charging capabilities, giving you 50% of charge for just 30 minutes of plugged-in time.

Thanks to its glass back the iPhone 8 also offers wireless charging, enabling you to top up your phone without having to fumble around for a cable.

Apple has adopted the Qi wireless charging standard, which is already supported by a number of cars, stores, restaurants and work places.

It looks like you’ll have to pay for a wireless charging pad separately though, with just a standard cable in the box, which is obviously another moneymaking scheme off apple. Clever on their part – very annoying for customers.

IPhone X (Pronounced 10)

Design

  • New glass design that enables wireless charging
  • Bigger display, but smaller than Plus phones
  • Easier to hold than an iPhone Plus phone, too
  • Remains water-resistant and comes in only two colors
  • Front & back are glass, with a strengthening layer that is 50 percent deeper.

Size
Apple managed to make the iPhone X bigger, yet smaller at the same time. It’ll have a more expansive 5.8-inch edge-to-edge screen (that’s the bigger part), but the size is actually smaller than a Plus-sized iPhone. It also feels lighter.

Screen
Apple’s first edge-to-edge display, which means it lacks bezel at the top and is missing the home button at the bottom. It replaces them with more screen. It doesn’t have curved screen sides like Samsung’s phones, however.

Having no home button and Touch ID sensor is going to be the biggest change that long-time Apple users will have to get used to the new iPhone controls.

Face ID replaces Touch ID

  • Unlock your phone simply by looking at it
  • More secure than the fingerprint sensor
  • Also used in conjunction with Apple Pay

Touch ID failing you has a 1 in 50,000 chance. The chance a thief (or the FBI) can look at your iPhone and unlock it with Face ID? It’s now a 1 in 1,000,000 chance.

Battery life and fast charging – Wireless charging with AirPower

  • Apple’s AirPower pad can charge multiple devices
  • iPhone X also charges with existing Qi chargers
  • Lasts two hours longer than last year’s iPhone 7
  • First fast-charging iPhone: 50% recharge in 30 minutes

Animoji

  • Combines animations with emoji, of course
  • Mirrors your facial expressions quite accurately
  • Like a more advanced versions of a Snapchat mask

Animoji has Apple taking emoji to the next level, utilizing its TrueDepth camera to mirror your facial expressions on a animals or… other creations, yes, like the poo emoji.

Camera

  • Larger and faster 12-megapixel sensors
  • Vertically-aligned dual lenses
  • The IPhone X starts at £999 in the UK for the 64GB version, going up to £1,149 for the 256GB model. Coming in space grey and silver, it will be available to pre-order from October 27 and will ship on November 3. 

We’ll be buying the new iPhone X over the iPhone 8 mainly because we feel it is important to keep up with the latest digital tech as it is the center of our business. The iPhone X offers a lot more than the 8 and it a lot different to the iPhone 7 that is currently on the market.

Being a digital agency an iPhone is essentially our office which we take and work on wherever we go, therefore it is important that we invest in the highest level of technology as possible.