Collab Media expands into the Sports Industry sector

Following significant success in the fashion, retail and hospitality sectors, Collab Media today launch a new venture into the sports industry sector. With a primary focus on the cycling industry, Collab Media will utilise proven and effective online marketing strategies to help create and develop brand awareness, build following, increase online presence and boost engagement with consumers. In addition, we will be offering full social media takeovers, content creation with photography and videography as well as a website design service.

The company have enlisted the expertise of cycling industry consultant Jack Rees to aid with this new development. Jack is a cycling professional with a decade of experience in marketing, coaching and competition, he has worked with some of the cycling industries leading brands and distributors in addition to competing himself at international level.

Ellie Rees, Company Director commented

“I’m excited about this business expansion for Collab Media, building on what we’ve already achieved. Branching out into the sports industry is a logical progression for the business and we’re eager to bring our expertise to significantly increase online exposure for businesses and brands in this rapidly expanding sector.”

We will continue to focus on our established core areas of fashion, retail and hospitality, in addition to broadening our offering to the sport and leisure industry. Exciting times ahead for Collab Media.

For more information on Collab Media or how they can help your company contact: enquiries@collabmedia.co.uk 

Have you been affected by the Instagram Shadow Ban & how to avoid it…

Shadow Ban is an act by Instagram of blocking a user from an online community such that the user does not realise that they have been banned.

The phrase has been thrown around a lot, but many don’t actually understand what it is – and if they’ve actually been affected by the Instagram Shadowban or if they’re just struggling with really low engagement.

Instagrams customer support is notoriously nonexistent. So here’s a breakdown of everything we know about the Instagram Shadowban:

How do you know you’ve been affected by the Instagram Shadowban?
You would notice a dramatic decrease in engagement on your images, and the people who are liking & commenting on your image would be those who already follow you.

What would cause an Instagram Shadowban?

1. Using Bots, Automated services and Buying Followers.
How would they know? One minute your device is getting picked up in the UK (where your IP address is) then next minute you’re using your phone in Chicago with another IP address. This straight away raises red flags and looks suspicious.

2. Using the same hashtags continuously – If you’re always using the same hashtags for extended periods of time Instagram might think you’re being a little spammy. Collab Media always recommend to keep your hashtags fresh and change your tags up.

3. Surges of activity – If you suddenly go on a follow (or un-follow) spree, or like a whole group of images all at once.

4. Using Banned Hashtags
How do you know if you’re using a banned hashtag? If you click on this hashtag, there is no ‘top posts’ section, and you won’t be able to scroll past the first page of images – you’ll find it has been limited. – Find the list of banned hashtags HERE 

How to fix if you’ve been affected by a Shadowban:

1. Ease up on Instagram activity for a little while.
Within 24-48 hours of returning to a ‘normal level of activity,’ everything usually returns to normal.

2. Check your hashtags, are you mixing them up regularly, or are you unaware that you’re using a banned hashtag?

3. Have you been using Automation/bots? THEN STOP!

Banned Hashtag Feed


In conclusion

If you’re using Instagram and not behaving ‘like a bot’, doing masses of activity all at once and checking your hashtags regularly, we’ve seen no evidence so far that your account will be hit with an Instagram Shadowban, so don’t panic!

We do know that Instagram changes their algorithm regularly and we can see changes to our engagement from time to time and could explain a drop in engagement, so understand how engagement is a more important metric to spend time growing.

Banned Hashtags on Instagram that could lead to your account getting Shadow banned!

Recently there have been over 60,000 banned hashtags! In some cases, using one of these banned hashtags in your ‘set’ could make the post become undiscoverable, as in being ‘Shadowbanned’. By using ONE banned hashtag in your Instagram post, currently, makes ALL of your hashtags undiscoverable for that post? Yikes!

Have you noticed a drop in your Instagram engagement?
A large number of the insta community were having trouble with a dropping engagement rate, something they hadn’t seen since the beginning of the new algorithm where chronological feeds were removed.

Why is Instagram banning them?
Believe it or not, Instagram has been doing a top job recently of cleaning up their platform! Not only have they been banning and closing Instagram Automation tools, they’ve also been removing more and more pornographic images that sneak into innocent Hashtag streams.

Their customer service is already notoriously non-existent so our guess is they needed a better way to automate dealing with complaints and making the platform safer, less pornographic – and quickly.

Here’s a list of currently banned hashtags on Instagram, a lot you’d be surprised with!

#dogsofinstagram
#boho
#costumes
#tanlines
#humpday
#tgif
#brain
#saltwater
#petitie
#curvy
#singlelife
#thebaligroom
#elevator
#astreetphoto
#books
#meme
#newyears
#todayimwearing
#snapchat
#skype
#sallyhansen
#shesquats
#pushups
#easter
#curvy
#kindredparents
#dedicationstudio
#hairychest
#ineedhelplol

Surprised?

Instagram Algorithm – Importance for businesses

When is the best time to post on Instagram?

When is the best time to post on Instagram?

In a recent poll, 50% of social media managers said that evenings from 7-9pm was the best time to post on Instagram. But because every account has a different audience, in different time zones, each business will have a unique best time to post on Instagram.

Instagram helps with identifying these peak times for business accounts on the platforms by having an insights section. This gives the user inside knowledge on their followers and activity on their account. From peak times, gender, top locations of the customer, the total number of impressions they are getting and even age range of the customers. This is essential information for business to find out more about their demographic. In this post, we’ll show you how to find the best time to post on Instagram for your account, so you can beat the Instagram algorithm.

The way you see posts on Instagram changed at the end of 2016, it completely changed the Instagram game! Instagram announced that they would be replacing the chronological feed with an algorithm that gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post! Therefore it’s as important as ever that the content you’re putting out is going to appeal to your customer base otherwise, your posts aren’t going to be seen as regularly by your followers.

If you’re able to generate a lot of engagement on your Instagram posts shortly after posting, this signals to Instagram that your post is quality, engaging content and your post will move to the top of your followers feeds and be shown to more users. There are a handful of ways to increase Instagram engagement, but one of the best ways is to post when your Instagram audience is most active.

The basics of it are that higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility… and it all starts with when you post on Instagram. Therefore it’s crucial to a business to post at peak times to get higher activity on your content.

When is the Best Time to Post on Instagram?

So now that you understand why posting when your audience is most active is important, it’s time to talk about the best time to post on Instagram. Here are some general rules about posting to Instagram in 2017:

– Post more during off-work hours than during the day. Generally, the best times to post on Instagram are lunch time (11am-1pm) and evenings (7-9pm). Think about it: when do you find yourself checking Instagram the most? Probably not during the work day, even though that may be when you want to post!

– Weekends can be hit-or-miss depending on your audience. B2C (business to customers) companies will likely see better results when posting on weekends than B2B (Business to Business) companies since many businesses only operate during the week.

– Save the important posts for weekdays. The differences are slight, but average Instagram engagement does shift depending on the day.

– Avoid 3 pm, but don’t be afraid to experiment. Weekdays between 3 and 4 pm typically drives the lowest engagement, likely because most users are busy at work at that time.

If you want more tips on how to get the most out of your social media platforms you might be interested in our ‘Action Plan’ which is a guide on how to get the most out of your social media for just £30 it covers Instagram, facebook & twitter.

Get in touch today – enquiries@collabmedia.co.uk

Make 2017 A Success In Your Business with Collab Media

What’s your 2017 Social Media Strategy? 20% Discount Code Inside!


Can you believe it’s almost 2017 already! Every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago. It’s clear now that social media marketing is here to stay, and its huge staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.

With all these changes, new applications and features in the online world, social media is becoming more and more overwhelming and incredibly time consuming for brands and it is only going to get worse.

Here’s a question, does this sound like you?

You have recently launched your blog or business online, but you’re not seeing the results you’d hoped for – or maybe you’ve been doing it for a while now, but you’ve hit a wall and you’re struggling to grow your following, stay focused, and take things to the next level? Or are you looking to grow your existing client base? Or maybe you wanted to reduce the amount of time you’re spending working on your business?

Whatever your goal is for 2017, let Collab Media help you achieved it.

We propose that your New Years resolution for 2017 should be to improve, update and utilize your social media platforms. Collab Media (Social Media Consultancy) is offering 20% off all packages and services for the whole of January to new customers for 2017.

Action Plans for your social media – £30 > £24
Face To Face Consultations £50 > £40
Phone Call Consultations £40 > £32
Social Media Takeover – £180 > £144 (1 month package)
Complete Collaboration £200 > £180 (1 month package)
Social Media Makeover £140 > £112 (1 month package )

To find out the package information click | HERE |