Social Media Management for Restaurants, Hotels and Bars

Did you know that 88% of people are influenced by reviews and online comments, therefore, the importance of having a digital marketing strategy is vital to the success of businesses in the hospitality industry! It is essential that venues engage with their customers via social media to help increase their brand awareness, portray their brand in the best possible light, and reach their target market. The conversations are going on whether the venue is part of them or not. The ultimate goal? Customers through the door.If done correctly, social media management can turn your accounts into the go-to-place. For a fraction of the cost and hassle it would take to do in-house, Collab Media not only builds awareness around your venue but gets customers in the door and spending money.

  • Attract New Customers. Keep your social accounts alive with new, exciting content that establishes you as a brand that people want to share and talk about!
  •  Keep Them Coming Back. Continue to engage with your customers long after their first visit, and turn them into regulars, along with their friends and colleagues. Creating a snowball effect, and an avalanche of new business.
  •  Outshine the Competition. Restaurants that fully capitalise on social media can build lasting relationships with their customers and establish themselves as a staple of the local community.

If you want all of the above, the Complete Collaboration package is for you: £250 Per Month.

Our in-house team of creatives, which includes photographer, graphic designers, content writer and communications manager; all work together closely with the business to produce appealing social media content that gets measurable results which will make your business stand out over competitors.
• Catch the attention of your ideal customers, and in more significant numbers.
• Loaded with pictures and other content that gets people talking.
• Help your brand shine and stand out from the competition.Here at Collab Media, we have the latest industry tools which allow us to schedule across all platforms, we also have the knowledge and expertise to know when the peak times are to post, which social media platforms are most appropriate for which businesses and what type of content increases a Facebook page’s reach.
We also make a collaborative effort to make sure every member of staff understands your businesses values, target audience and product or service. By having a firm grasp of what you do, who you want to talk to and how you want your business to come across to the online world, your social media output will run smoothly.
Once you have those new followers and likes, you need to keep them there. Posting relevant and engaging content is the answer. You want your social media platforms to be the first place people think of when they want to find information as they plan to go out for a meal, drink or a place to stay for the weekend.

We’ve worked with a number of Bar and Restaurants in the North East such as The Dickens, Katch Northallerton, The Woodman’s Arms and many more and we are currently looking expand our customer base in the hospitality industry. To enquire, please email us at enquiries@collabmedia.co.uk or call 07792008894 or head over to our pricing or services page to find out more.

Instagram Algorithm – Importance for businesses

When is the best time to post on Instagram?

When is the best time to post on Instagram?

In a recent poll, 50% of social media managers said that evenings from 7-9pm was the best time to post on Instagram. But because every account has a different audience, in different time zones, each business will have a unique best time to post on Instagram.

Instagram helps with identifying these peak times for business accounts on the platforms by having an insights section. This gives the user inside knowledge on their followers and activity on their account. From peak times, gender, top locations of the customer, the total number of impressions they are getting and even age range of the customers. This is essential information for business to find out more about their demographic. In this post, we’ll show you how to find the best time to post on Instagram for your account, so you can beat the Instagram algorithm.

The way you see posts on Instagram changed at the end of 2016, it completely changed the Instagram game! Instagram announced that they would be replacing the chronological feed with an algorithm that gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post! Therefore it’s as important as ever that the content you’re putting out is going to appeal to your customer base otherwise, your posts aren’t going to be seen as regularly by your followers.

If you’re able to generate a lot of engagement on your Instagram posts shortly after posting, this signals to Instagram that your post is quality, engaging content and your post will move to the top of your followers feeds and be shown to more users. There are a handful of ways to increase Instagram engagement, but one of the best ways is to post when your Instagram audience is most active.

The basics of it are that higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility… and it all starts with when you post on Instagram. Therefore it’s crucial to a business to post at peak times to get higher activity on your content.

When is the Best Time to Post on Instagram?

So now that you understand why posting when your audience is most active is important, it’s time to talk about the best time to post on Instagram. Here are some general rules about posting to Instagram in 2017:

– Post more during off-work hours than during the day. Generally, the best times to post on Instagram are lunch time (11am-1pm) and evenings (7-9pm). Think about it: when do you find yourself checking Instagram the most? Probably not during the work day, even though that may be when you want to post!

– Weekends can be hit-or-miss depending on your audience. B2C (business to customers) companies will likely see better results when posting on weekends than B2B (Business to Business) companies since many businesses only operate during the week.

– Save the important posts for weekdays. The differences are slight, but average Instagram engagement does shift depending on the day.

– Avoid 3 pm, but don’t be afraid to experiment. Weekdays between 3 and 4 pm typically drives the lowest engagement, likely because most users are busy at work at that time.

If you want more tips on how to get the most out of your social media platforms you might be interested in our ‘Action Plan’ which is a guide on how to get the most out of your social media for just £30 it covers Instagram, facebook & twitter.

Get in touch today – enquiries@collabmedia.co.uk