Celebrating 6 years in business

12.05.16
It seems crazy to write this: Collab Media is celebrating its 6-year anniversary.

They do say time flies when you’re having fun!

Right at the beginning of our story, imagine a 19-year-old undergraduate completing her final dissertation and thinking about what direction her life was going to go once she’d graduated from university. Flash forward 6 years and we’re here!

How it started: In 2016, our founder Ellie Rees set up Collab Media after a number of local businesses approached her for social media support following on from her recent success as a social influencer and blogger. The goal from the beginning was to support businesses within the North East through digital marketing. As social media developed, we saw a demand to help businesses with their digital marketing not only locally, nationally but also internationally and have been fortunate to work with businesses across the globe with their social media.

While our services grew and developed into branding and social media training & workshops, the core of our business has always reminded the same and that is social media marketing, which will always stay at the forefront of our brand.

How we celebrated our birthday: At Collab Media, we take celebrating birthdays very seriously. Cards, songs, cakes, decorations, the whole shebang. It’s a huge part of our culture and we wouldn’t change it for the world. Celebrating 6 years of business wasn’t going to get left in the shadows. We also spent the day reflecting on our achievements as a company. Some of these highlights include:

🔘Our Founded was shortlisted for an ‘Inspiring Others’ Tees Businesswomen award 2019.
🔘Ellie was also a Finalist at the Digital Women awards 2021.
🔘Collab Media runs an undergraduate module at Teesside University covering Social Media
🔘Moved into our first office which has since been expanded.
🔘Ellie became a proud trustee for Sprouts Community Food Charity.
🔘The company was recognised for exceptional work during covid by Entrepreneurs’Forum.
🔘We’ve had stands & guest spoke at several Expos across the North East.
🔘Raised £6000 for food banks in Teesside.
🔘Spoke in several schools and colleges discussing social media and online bullying.
🔘Hosted 16 successful women in business networking events and grown Women in Collaboration.

 

Our Growth: 2020 was undoubtedly the most challenging year for us as a business, we lost 70% of our customer base overnight as our core customers at the time were within hospitality. We were fortunate enough to have vast experience within other sectors, so we quickly recovered and were able to adapt client’s marketing strategies to suit the current climate.

2020 although challenging at times, it was also the most rewarding. Most businesses were adapting to working from home, yet we’d made the big step to move into our first office space and leave remove working behind.

The present future:  Our journey doesn’t stop there! 2022 has been a fantastic year so far; we completed our office expansion, with plans for the future to further expand so we can make space for more Collab team members.

Our team range from content creator, social media marketing specialist, and communications manager, we’re also connected to videographers, photographers, social media influencers, web developers, copywriters & PR specialists – we can reach out and bring in exactly the skills and talents our clients may need.

Here’s to Many More Years of Collab Media:
As always, we are so excited for the future of our company. We love helping our current clients grow and can’t wait to build new relationships with more hard-working business owners. Thank you for having helped us become what we are today. We hope we’ll be up to your expectations for another 6 years!

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Collab Media X This is Union Collaboration


We are thrilled to announce we are collaborating with the fantastic web design agency ‘This is Union’ enabling Collab Media to expand the digital offering to our current & future customers.

In the past couple of weeks, we have been working intensely on a long-term strategic partnership with ‘This is Union’. This collaboration is designed to grow both company’s ability to deliver better products & services to our clients.

This Is Union is an award-winning Worcester based agency with a reputation for; delivering cutting edge creative, wow-factor websites.

At the core of this partnership is the importance of collaboration; both businesses’ culture is based around working together, innovation and ensuring the best for our clients. The collaboration consists of Collab Media offering social media training to This Is Union clients & them offering web design services to our clients.

As digital marketing is ever-expanding, we wanted to partner with an experienced and established website design agency that could seamlessly help our clients experience, creating an almost one-stop shop for digital services. Upon meeting Scott & Emma, we all immediately realised that our values aligned, and a strategic partnership would be a great option for all involved.

Emma Jenkins, Strategy Director, and Co-Founder has said about the partnership:

 “We firmly believe that helping our clients understand the process and the latest nuances of how Digital Marketing can grow their business is vital to how Agency/ Client service should operate. Offering this training now through Ellie and her team will give us that edge we’ve been looking for”.

This Is Union Services:

  • Competitor Analysis
  • Online Strategy
  • Website Design
  • Web Development
  • Copywriting & Content
  • Maintenance Services
  • Website Hosting

Ellie Rees, Director of Collab Media has said about this relationship:
Over the years we have worked extremely hard on growing our brand to become a thriving digital agency. Our partnership with This Is Union is an exciting opportunity that will help strengthen our offering. We look forward to being able to offer website design to future clients and recognise the importance of having a consistent social media strategy and complimenting website.

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Facebook Update – January 2018 #CloserTogether and What it means for Businesses


On 11th January, Facebook and more specifically Mark Zuckerberg released a statement announcing their plans for 2018.

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

Over the next few months, Facebook will be making updates to ranking so people have more opportunities to interact with the people they care about.

Facebook’s mission for users to have a deeper, more meaningful interactions with people they care about. The facebook feed uses a process called ranking, this determines what areas of your feed and in what order, based on what they think you’d be interested from the algorithm information they’ve collected.

A like, comment or share is one sign that a post matters to a user, this mean the post you are likely to interest with generally gets a higher ranking score.

Mark Zuckerberg states that ‘You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.’

The new Facebook newsfeed update means that person to person interaction will be more valuable than person to page. Connections to people in your network will get a bigger boost, meaning you’ll be seeing their content more often.

Over time Facebook believes that people will see more posts from people they are connected to and less content from publishers (pages). They also believe that people overall people will spend less time on facebook but their goal is that the time people do spend on the platform will be improved.

So what does this means for Facebook Business Pages / Publishers?

Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.

How to avoid a decrease in reach?

Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Local businesses connect with their communities by posting relevant updates and creating events.


How to beat the Facebook Algorithm?

– Use compelling headlines
– Avoid overly promotional content
– Try new things (live video)
– Long video content, directly uploaded to facebook
– Use facebooks publishing tools (audience optimisation)
– Authentic communication – genuine stories)
– Link posts
– Refer to trending topics (timely posts are ranked better)
complete your user profile.

What the Facebook algorithm dislikes:

– Clickbait
– Like baiting
– Post that includes spamming links
– Repeated posts
– Text only updates
– Frequently hidden posts
– Posts that ask for comments, likes or shares
– Overly promoted content

Facebook considers baiting sort of content to be less meaningful and they are going to demote these sorts of posts in the News Feed. Examples of engagement baiting are:
– Vote baiting
– React baiting
– Share baiting
– Tag baiting
– Comment baiting

Conclusion

Publishers and brands are the losers.

Don’t panic & stop using your Facebook page, keep an eye on your Facebook engagement over the next few months to see if you notice a difference in your reach if so you need to rethink and re-evaluate your social media strategy. – Get in touch with Collab Media and we can assist with this.

Don’t fully invest all your social media time on Facebook, remember there are other social media platforms out there, cross-promote and use a variety of marketing tools for each one.

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Have you been affected by the Instagram Shadow Ban & how to avoid it…

Shadow Ban is an act by Instagram of blocking a user from an online community such that the user does not realise that they have been banned.

The phrase has been thrown around a lot, but many don’t actually understand what it is – and if they’ve actually been affected by the Instagram Shadowban or if they’re just struggling with really low engagement.

Instagrams customer support is notoriously nonexistent. So here’s a breakdown of everything we know about the Instagram Shadowban:

How do you know you’ve been affected by the Instagram Shadowban?
You would notice a dramatic decrease in engagement on your images, and the people who are liking & commenting on your image would be those who already follow you.

What would cause an Instagram Shadowban?

1. Using Bots, Automated services and Buying Followers.
How would they know? One minute your device is getting picked up in the UK (where your IP address is) then next minute you’re using your phone in Chicago with another IP address. This straight away raises red flags and looks suspicious.

2. Using the same hashtags continuously – If you’re always using the same hashtags for extended periods of time Instagram might think you’re being a little spammy. Collab Media always recommend to keep your hashtags fresh and change your tags up.

3. Surges of activity – If you suddenly go on a follow (or un-follow) spree, or like a whole group of images all at once.

4. Using Banned Hashtags
How do you know if you’re using a banned hashtag? If you click on this hashtag, there is no ‘top posts’ section, and you won’t be able to scroll past the first page of images – you’ll find it has been limited. – Find the list of banned hashtags HERE 

How to fix if you’ve been affected by a Shadowban:

1. Ease up on Instagram activity for a little while.
Within 24-48 hours of returning to a ‘normal level of activity,’ everything usually returns to normal.

2. Check your hashtags, are you mixing them up regularly, or are you unaware that you’re using a banned hashtag?

3. Have you been using Automation/bots? THEN STOP!

Banned Hashtag Feed


In conclusion

If you’re using Instagram and not behaving ‘like a bot’, doing masses of activity all at once and checking your hashtags regularly, we’ve seen no evidence so far that your account will be hit with an Instagram Shadowban, so don’t panic!

We do know that Instagram changes their algorithm regularly and we can see changes to our engagement from time to time and could explain a drop in engagement, so understand how engagement is a more important metric to spend time growing.

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iPhone X vs. iPhone 8: how to pick between them

The iPhone X celebrates the 10th anniversary of Apple and it’s making big changes for 2017.

Is it worth the extremely high iPhone X price? What are the big features you need to know about? We have all of your iPhone X & Iphone 8 answers to help you decide whether to upgrade or not.

IPhone 8 –


The iPhone 8 is essentially the iPhone 7S, as it’s more of an incremental upgrade from 2016’s iPhone 7 – although there is a new glass design, improved display, updated camera and more power under the hood.

Screen
Like the iPhone 7, the iPhone 8 also has a 4.7-inch display, which should keep the handset at a manageable size for one-handed use. It’s not the same display however, with Apple upgrading the Retina HD display, which comes with improved color accuracy and a cinema wide color gamut.

 Battery

  • Wireless charging support
  • You’ll have to buy charging pad separately

Apple says the iPhone 8 battery will last a similar amount of time to the one in the iPhone 7, so expect a day of usage and a nightly recharge. The iPhone 8 does come with fast-charging capabilities, giving you 50% of charge for just 30 minutes of plugged-in time.

Thanks to its glass back the iPhone 8 also offers wireless charging, enabling you to top up your phone without having to fumble around for a cable.

Apple has adopted the Qi wireless charging standard, which is already supported by a number of cars, stores, restaurants and work places.

It looks like you’ll have to pay for a wireless charging pad separately though, with just a standard cable in the box, which is obviously another moneymaking scheme off apple. Clever on their part – very annoying for customers.

IPhone X (Pronounced 10)

Design

  • New glass design that enables wireless charging
  • Bigger display, but smaller than Plus phones
  • Easier to hold than an iPhone Plus phone, too
  • Remains water-resistant and comes in only two colors
  • Front & back are glass, with a strengthening layer that is 50 percent deeper.

Size
Apple managed to make the iPhone X bigger, yet smaller at the same time. It’ll have a more expansive 5.8-inch edge-to-edge screen (that’s the bigger part), but the size is actually smaller than a Plus-sized iPhone. It also feels lighter.

Screen
Apple’s first edge-to-edge display, which means it lacks bezel at the top and is missing the home button at the bottom. It replaces them with more screen. It doesn’t have curved screen sides like Samsung’s phones, however.

Having no home button and Touch ID sensor is going to be the biggest change that long-time Apple users will have to get used to the new iPhone controls.

Face ID replaces Touch ID

  • Unlock your phone simply by looking at it
  • More secure than the fingerprint sensor
  • Also used in conjunction with Apple Pay

Touch ID failing you has a 1 in 50,000 chance. The chance a thief (or the FBI) can look at your iPhone and unlock it with Face ID? It’s now a 1 in 1,000,000 chance.

Battery life and fast charging – Wireless charging with AirPower

  • Apple’s AirPower pad can charge multiple devices
  • iPhone X also charges with existing Qi chargers
  • Lasts two hours longer than last year’s iPhone 7
  • First fast-charging iPhone: 50% recharge in 30 minutes

Animoji

  • Combines animations with emoji, of course
  • Mirrors your facial expressions quite accurately
  • Like a more advanced versions of a Snapchat mask

Animoji has Apple taking emoji to the next level, utilizing its TrueDepth camera to mirror your facial expressions on a animals or… other creations, yes, like the poo emoji.

Camera

  • Larger and faster 12-megapixel sensors
  • Vertically-aligned dual lenses
  • The IPhone X starts at £999 in the UK for the 64GB version, going up to £1,149 for the 256GB model. Coming in space grey and silver, it will be available to pre-order from October 27 and will ship on November 3. 

We’ll be buying the new iPhone X over the iPhone 8 mainly because we feel it is important to keep up with the latest digital tech as it is the center of our business. The iPhone X offers a lot more than the 8 and it a lot different to the iPhone 7 that is currently on the market.

Being a digital agency an iPhone is essentially our office which we take and work on wherever we go, therefore it is important that we invest in the highest level of technology as possible.

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