Collab Media expands into the Sports Industry sector

Following significant success in the fashion, retail and hospitality sectors, Collab Media today launch a new venture into the sports industry sector. With a primary focus on the cycling industry, Collab Media will utilise proven and effective online marketing strategies to help create and develop brand awareness, build following, increase online presence and boost engagement with consumers. In addition, we will be offering full social media takeovers, content creation with photography and videography as well as a website design service.

The company have enlisted the expertise of cycling industry consultant Jack Rees to aid with this new development. Jack is a cycling professional with a decade of experience in marketing, coaching and competition, he has worked with some of the cycling industries leading brands and distributors in addition to competing himself at international level.

Ellie Rees, Company Director commented

“I’m excited about this business expansion for Collab Media, building on what we’ve already achieved. Branching out into the sports industry is a logical progression for the business and we’re eager to bring our expertise to significantly increase online exposure for businesses and brands in this rapidly expanding sector.”

We will continue to focus on our established core areas of fashion, retail and hospitality, in addition to broadening our offering to the sport and leisure industry. Exciting times ahead for Collab Media.

For more information on Collab Media or how they can help your company contact: enquiries@collabmedia.co.uk 

Facebook Update – January 2018 #CloserTogether and What it means for Businesses


On 11th January, Facebook and more specifically Mark Zuckerberg released a statement announcing their plans for 2018.

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

Over the next few months, Facebook will be making updates to ranking so people have more opportunities to interact with the people they care about.

Facebook’s mission for users to have a deeper, more meaningful interactions with people they care about. The facebook feed uses a process called ranking, this determines what areas of your feed and in what order, based on what they think you’d be interested from the algorithm information they’ve collected.

A like, comment or share is one sign that a post matters to a user, this mean the post you are likely to interest with generally gets a higher ranking score.

Mark Zuckerberg states that ‘You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.’

The new Facebook newsfeed update means that person to person interaction will be more valuable than person to page. Connections to people in your network will get a bigger boost, meaning you’ll be seeing their content more often.

Over time Facebook believes that people will see more posts from people they are connected to and less content from publishers (pages). They also believe that people overall people will spend less time on facebook but their goal is that the time people do spend on the platform will be improved.

So what does this means for Facebook Business Pages / Publishers?

Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.

How to avoid a decrease in reach?

Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Local businesses connect with their communities by posting relevant updates and creating events.


How to beat the Facebook Algorithm?

– Use compelling headlines
– Avoid overly promotional content
– Try new things (live video)
– Long video content, directly uploaded to facebook
– Use facebooks publishing tools (audience optimisation)
– Authentic communication – genuine stories)
– Link posts
– Refer to trending topics (timely posts are ranked better)
complete your user profile.

What the Facebook algorithm dislikes:

– Clickbait
– Like baiting
– Post that includes spamming links
– Repeated posts
– Text only updates
– Frequently hidden posts
– Posts that ask for comments, likes or shares
– Overly promoted content

Facebook considers baiting sort of content to be less meaningful and they are going to demote these sorts of posts in the News Feed. Examples of engagement baiting are:
– Vote baiting
– React baiting
– Share baiting
– Tag baiting
– Comment baiting

Conclusion

Publishers and brands are the losers.

Don’t panic & stop using your Facebook page, keep an eye on your Facebook engagement over the next few months to see if you notice a difference in your reach if so you need to rethink and re-evaluate your social media strategy. – Get in touch with Collab Media and we can assist with this.

Don’t fully invest all your social media time on Facebook, remember there are other social media platforms out there, cross-promote and use a variety of marketing tools for each one.

Instagram Algorithm – Importance for businesses

When is the best time to post on Instagram?

When is the best time to post on Instagram?

In a recent poll, 50% of social media managers said that evenings from 7-9pm was the best time to post on Instagram. But because every account has a different audience, in different time zones, each business will have a unique best time to post on Instagram.

Instagram helps with identifying these peak times for business accounts on the platforms by having an insights section. This gives the user inside knowledge on their followers and activity on their account. From peak times, gender, top locations of the customer, the total number of impressions they are getting and even age range of the customers. This is essential information for business to find out more about their demographic. In this post, we’ll show you how to find the best time to post on Instagram for your account, so you can beat the Instagram algorithm.

The way you see posts on Instagram changed at the end of 2016, it completely changed the Instagram game! Instagram announced that they would be replacing the chronological feed with an algorithm that gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post! Therefore it’s as important as ever that the content you’re putting out is going to appeal to your customer base otherwise, your posts aren’t going to be seen as regularly by your followers.

If you’re able to generate a lot of engagement on your Instagram posts shortly after posting, this signals to Instagram that your post is quality, engaging content and your post will move to the top of your followers feeds and be shown to more users. There are a handful of ways to increase Instagram engagement, but one of the best ways is to post when your Instagram audience is most active.

The basics of it are that higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility… and it all starts with when you post on Instagram. Therefore it’s crucial to a business to post at peak times to get higher activity on your content.

When is the Best Time to Post on Instagram?

So now that you understand why posting when your audience is most active is important, it’s time to talk about the best time to post on Instagram. Here are some general rules about posting to Instagram in 2017:

– Post more during off-work hours than during the day. Generally, the best times to post on Instagram are lunch time (11am-1pm) and evenings (7-9pm). Think about it: when do you find yourself checking Instagram the most? Probably not during the work day, even though that may be when you want to post!

– Weekends can be hit-or-miss depending on your audience. B2C (business to customers) companies will likely see better results when posting on weekends than B2B (Business to Business) companies since many businesses only operate during the week.

– Save the important posts for weekdays. The differences are slight, but average Instagram engagement does shift depending on the day.

– Avoid 3 pm, but don’t be afraid to experiment. Weekdays between 3 and 4 pm typically drives the lowest engagement, likely because most users are busy at work at that time.

If you want more tips on how to get the most out of your social media platforms you might be interested in our ‘Action Plan’ which is a guide on how to get the most out of your social media for just £30 it covers Instagram, facebook & twitter.

Get in touch today – enquiries@collabmedia.co.uk

Make 2017 A Success In Your Business with Collab Media

What’s your 2017 Social Media Strategy? 20% Discount Code Inside!


Can you believe it’s almost 2017 already! Every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago. It’s clear now that social media marketing is here to stay, and its huge staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.

With all these changes, new applications and features in the online world, social media is becoming more and more overwhelming and incredibly time consuming for brands and it is only going to get worse.

Here’s a question, does this sound like you?

You have recently launched your blog or business online, but you’re not seeing the results you’d hoped for – or maybe you’ve been doing it for a while now, but you’ve hit a wall and you’re struggling to grow your following, stay focused, and take things to the next level? Or are you looking to grow your existing client base? Or maybe you wanted to reduce the amount of time you’re spending working on your business?

Whatever your goal is for 2017, let Collab Media help you achieved it.

We propose that your New Years resolution for 2017 should be to improve, update and utilize your social media platforms. Collab Media (Social Media Consultancy) is offering 20% off all packages and services for the whole of January to new customers for 2017.

Action Plans for your social media – £30 > £24
Face To Face Consultations £50 > £40
Phone Call Consultations £40 > £32
Social Media Takeover – £180 > £144 (1 month package)
Complete Collaboration £200 > £180 (1 month package)
Social Media Makeover £140 > £112 (1 month package )

To find out the package information click | HERE |