Social Media Management for Restaurants, Hotels and Bars

Did you know that 88% of people are influenced by reviews and online comments, therefore, the importance of having a digital marketing strategy is vital to the success of businesses in the hospitality industry! It is essential that venues engage with their customers via social media to help increase their brand awareness, portray their brand in the best possible light, and reach their target market. The conversations are going on whether the venue is part of them or not. The ultimate goal? Customers through the door.If done correctly, social media management can turn your accounts into the go-to-place. For a fraction of the cost and hassle it would take to do in-house, Collab Media not only builds awareness around your venue but gets customers in the door and spending money.

  • Attract New Customers. Keep your social accounts alive with new, exciting content that establishes you as a brand that people want to share and talk about!
  •  Keep Them Coming Back. Continue to engage with your customers long after their first visit, and turn them into regulars, along with their friends and colleagues. Creating a snowball effect, and an avalanche of new business.
  •  Outshine the Competition. Restaurants that fully capitalise on social media can build lasting relationships with their customers and establish themselves as a staple of the local community.

If you want all of the above, the Complete Collaboration package is for you: £250 Per Month.

Our in-house team of creatives, which includes photographer, graphic designers, content writer and communications manager; all work together closely with the business to produce appealing social media content that gets measurable results which will make your business stand out over competitors.
• Catch the attention of your ideal customers, and in more significant numbers.
• Loaded with pictures and other content that gets people talking.
• Help your brand shine and stand out from the competition.Here at Collab Media, we have the latest industry tools which allow us to schedule across all platforms, we also have the knowledge and expertise to know when the peak times are to post, which social media platforms are most appropriate for which businesses and what type of content increases a Facebook page’s reach.
We also make a collaborative effort to make sure every member of staff understands your businesses values, target audience and product or service. By having a firm grasp of what you do, who you want to talk to and how you want your business to come across to the online world, your social media output will run smoothly.
Once you have those new followers and likes, you need to keep them there. Posting relevant and engaging content is the answer. You want your social media platforms to be the first place people think of when they want to find information as they plan to go out for a meal, drink or a place to stay for the weekend.

We’ve worked with a number of Bar and Restaurants in the North East such as The Dickens, Katch Northallerton, The Woodman’s Arms and many more and we are currently looking expand our customer base in the hospitality industry. To enquire, please email us at enquiries@collabmedia.co.uk or call 07792008894 or head over to our pricing or services page to find out more.

Women in Collaboration

Women in Collaboration is a movement and new monthly event designed for women in business. We are actively trying to change the way business networking events are run. We want to build real, genuine business relationships in Teesside specifically aimed towards women.

“Alone we can do so little; together we can do so much.”  #WIC

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After a number of different conversations with business owners, a lot of people like myself just don’t like formal networking events, and find them either none rewarding, intimidating or a waste of time as they are not meeting the right people or building their personal network.

I’m really wanting to change that and help build business relationships in Teesside. I’ve been working with Sarah Suffell over the last few weeks and we’ve decided to set up a monthly event designed for women in business. Everyone invited to the event I know personally and I can introduce everyone, taking away that awkward element when you walk in the room, it’s always nice to see a friendly face. I’m hoping this event will lead to amazing collaborations, networking building and a place where you can get business advice from likeminded individuals.

1st Event 24th April – Dovecot Middlesbrough

Facebook Update – January 2018 #CloserTogether and What it means for Businesses


On 11th January, Facebook and more specifically Mark Zuckerberg released a statement announcing their plans for 2018.

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

Over the next few months, Facebook will be making updates to ranking so people have more opportunities to interact with the people they care about.

Facebook’s mission for users to have a deeper, more meaningful interactions with people they care about. The facebook feed uses a process called ranking, this determines what areas of your feed and in what order, based on what they think you’d be interested from the algorithm information they’ve collected.

A like, comment or share is one sign that a post matters to a user, this mean the post you are likely to interest with generally gets a higher ranking score.

Mark Zuckerberg states that ‘You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.’

The new Facebook newsfeed update means that person to person interaction will be more valuable than person to page. Connections to people in your network will get a bigger boost, meaning you’ll be seeing their content more often.

Over time Facebook believes that people will see more posts from people they are connected to and less content from publishers (pages). They also believe that people overall people will spend less time on facebook but their goal is that the time people do spend on the platform will be improved.

So what does this means for Facebook Business Pages / Publishers?

Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.

How to avoid a decrease in reach?

Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Local businesses connect with their communities by posting relevant updates and creating events.


How to beat the Facebook Algorithm?

– Use compelling headlines
– Avoid overly promotional content
– Try new things (live video)
– Long video content, directly uploaded to facebook
– Use facebooks publishing tools (audience optimisation)
– Authentic communication – genuine stories)
– Link posts
– Refer to trending topics (timely posts are ranked better)
complete your user profile.

What the Facebook algorithm dislikes:

– Clickbait
– Like baiting
– Post that includes spamming links
– Repeated posts
– Text only updates
– Frequently hidden posts
– Posts that ask for comments, likes or shares
– Overly promoted content

Facebook considers baiting sort of content to be less meaningful and they are going to demote these sorts of posts in the News Feed. Examples of engagement baiting are:
– Vote baiting
– React baiting
– Share baiting
– Tag baiting
– Comment baiting

Conclusion

Publishers and brands are the losers.

Don’t panic & stop using your Facebook page, keep an eye on your Facebook engagement over the next few months to see if you notice a difference in your reach if so you need to rethink and re-evaluate your social media strategy. – Get in touch with Collab Media and we can assist with this.

Don’t fully invest all your social media time on Facebook, remember there are other social media platforms out there, cross-promote and use a variety of marketing tools for each one.

Have you been affected by the Instagram Shadow Ban & how to avoid it…

Shadow Ban is an act by Instagram of blocking a user from an online community such that the user does not realise that they have been banned.

The phrase has been thrown around a lot, but many don’t actually understand what it is – and if they’ve actually been affected by the Instagram Shadowban or if they’re just struggling with really low engagement.

Instagrams customer support is notoriously nonexistent. So here’s a breakdown of everything we know about the Instagram Shadowban:

How do you know you’ve been affected by the Instagram Shadowban?
You would notice a dramatic decrease in engagement on your images, and the people who are liking & commenting on your image would be those who already follow you.

What would cause an Instagram Shadowban?

1. Using Bots, Automated services and Buying Followers.
How would they know? One minute your device is getting picked up in the UK (where your IP address is) then next minute you’re using your phone in Chicago with another IP address. This straight away raises red flags and looks suspicious.

2. Using the same hashtags continuously – If you’re always using the same hashtags for extended periods of time Instagram might think you’re being a little spammy. Collab Media always recommend to keep your hashtags fresh and change your tags up.

3. Surges of activity – If you suddenly go on a follow (or un-follow) spree, or like a whole group of images all at once.

4. Using Banned Hashtags
How do you know if you’re using a banned hashtag? If you click on this hashtag, there is no ‘top posts’ section, and you won’t be able to scroll past the first page of images – you’ll find it has been limited. – Find the list of banned hashtags HERE 

How to fix if you’ve been affected by a Shadowban:

1. Ease up on Instagram activity for a little while.
Within 24-48 hours of returning to a ‘normal level of activity,’ everything usually returns to normal.

2. Check your hashtags, are you mixing them up regularly, or are you unaware that you’re using a banned hashtag?

3. Have you been using Automation/bots? THEN STOP!

Banned Hashtag Feed


In conclusion

If you’re using Instagram and not behaving ‘like a bot’, doing masses of activity all at once and checking your hashtags regularly, we’ve seen no evidence so far that your account will be hit with an Instagram Shadowban, so don’t panic!

We do know that Instagram changes their algorithm regularly and we can see changes to our engagement from time to time and could explain a drop in engagement, so understand how engagement is a more important metric to spend time growing.

Banned Hashtags on Instagram that could lead to your account getting Shadow banned!

Recently there have been over 60,000 banned hashtags! In some cases, using one of these banned hashtags in your ‘set’ could make the post become undiscoverable, as in being ‘Shadowbanned’. By using ONE banned hashtag in your Instagram post, currently, makes ALL of your hashtags undiscoverable for that post? Yikes!

Have you noticed a drop in your Instagram engagement?
A large number of the insta community were having trouble with a dropping engagement rate, something they hadn’t seen since the beginning of the new algorithm where chronological feeds were removed.

Why is Instagram banning them?
Believe it or not, Instagram has been doing a top job recently of cleaning up their platform! Not only have they been banning and closing Instagram Automation tools, they’ve also been removing more and more pornographic images that sneak into innocent Hashtag streams.

Their customer service is already notoriously non-existent so our guess is they needed a better way to automate dealing with complaints and making the platform safer, less pornographic – and quickly.

Here’s a list of currently banned hashtags on Instagram, a lot you’d be surprised with!

#dogsofinstagram
#boho
#costumes
#tanlines
#humpday
#tgif
#brain
#saltwater
#petitie
#curvy
#singlelife
#thebaligroom
#elevator
#astreetphoto
#books
#meme
#newyears
#todayimwearing
#snapchat
#skype
#sallyhansen
#shesquats
#pushups
#easter
#curvy
#kindredparents
#dedicationstudio
#hairychest
#ineedhelplol

Surprised?