iPhone X vs. iPhone 8: how to pick between them

The iPhone X celebrates the 10th anniversary of Apple and it’s making big changes for 2017.

Is it worth the extremely high iPhone X price? What are the big features you need to know about? We have all of your iPhone X & Iphone 8 answers to help you decide whether to upgrade or not.

IPhone 8 –


The iPhone 8 is essentially the iPhone 7S, as it’s more of an incremental upgrade from 2016’s iPhone 7 – although there is a new glass design, improved display, updated camera and more power under the hood.

Screen
Like the iPhone 7, the iPhone 8 also has a 4.7-inch display, which should keep the handset at a manageable size for one-handed use. It’s not the same display however, with Apple upgrading the Retina HD display, which comes with improved color accuracy and a cinema wide color gamut.

 Battery

  • Wireless charging support
  • You’ll have to buy charging pad separately

Apple says the iPhone 8 battery will last a similar amount of time to the one in the iPhone 7, so expect a day of usage and a nightly recharge. The iPhone 8 does come with fast-charging capabilities, giving you 50% of charge for just 30 minutes of plugged-in time.

Thanks to its glass back the iPhone 8 also offers wireless charging, enabling you to top up your phone without having to fumble around for a cable.

Apple has adopted the Qi wireless charging standard, which is already supported by a number of cars, stores, restaurants and work places.

It looks like you’ll have to pay for a wireless charging pad separately though, with just a standard cable in the box, which is obviously another moneymaking scheme off apple. Clever on their part – very annoying for customers.

IPhone X (Pronounced 10)

Design

  • New glass design that enables wireless charging
  • Bigger display, but smaller than Plus phones
  • Easier to hold than an iPhone Plus phone, too
  • Remains water-resistant and comes in only two colors
  • Front & back are glass, with a strengthening layer that is 50 percent deeper.

Size
Apple managed to make the iPhone X bigger, yet smaller at the same time. It’ll have a more expansive 5.8-inch edge-to-edge screen (that’s the bigger part), but the size is actually smaller than a Plus-sized iPhone. It also feels lighter.

Screen
Apple’s first edge-to-edge display, which means it lacks bezel at the top and is missing the home button at the bottom. It replaces them with more screen. It doesn’t have curved screen sides like Samsung’s phones, however.

Having no home button and Touch ID sensor is going to be the biggest change that long-time Apple users will have to get used to the new iPhone controls.

Face ID replaces Touch ID

  • Unlock your phone simply by looking at it
  • More secure than the fingerprint sensor
  • Also used in conjunction with Apple Pay

Touch ID failing you has a 1 in 50,000 chance. The chance a thief (or the FBI) can look at your iPhone and unlock it with Face ID? It’s now a 1 in 1,000,000 chance.

Battery life and fast charging – Wireless charging with AirPower

  • Apple’s AirPower pad can charge multiple devices
  • iPhone X also charges with existing Qi chargers
  • Lasts two hours longer than last year’s iPhone 7
  • First fast-charging iPhone: 50% recharge in 30 minutes

Animoji

  • Combines animations with emoji, of course
  • Mirrors your facial expressions quite accurately
  • Like a more advanced versions of a Snapchat mask

Animoji has Apple taking emoji to the next level, utilizing its TrueDepth camera to mirror your facial expressions on a animals or… other creations, yes, like the poo emoji.

Camera

  • Larger and faster 12-megapixel sensors
  • Vertically-aligned dual lenses
  • The IPhone X starts at £999 in the UK for the 64GB version, going up to £1,149 for the 256GB model. Coming in space grey and silver, it will be available to pre-order from October 27 and will ship on November 3. 

We’ll be buying the new iPhone X over the iPhone 8 mainly because we feel it is important to keep up with the latest digital tech as it is the center of our business. The iPhone X offers a lot more than the 8 and it a lot different to the iPhone 7 that is currently on the market.

Being a digital agency an iPhone is essentially our office which we take and work on wherever we go, therefore it is important that we invest in the highest level of technology as possible.

Digital Marketing 101

Last week Collab Media were invited to an event run by Colewood in Stockton-on-Tees. The overview of the day was that it was a google & bing training event, which offered the fundamental concepts of Digital Marketing, in one day to help clients improve their marketing ability. We felt this would be a great opportunity for Collab Media to network with businesses, that were looking to improve their online presence.

Christopher Hankinson, Sales Director of Colewood, kicked off the event discussing different digital marketing channels and an overview of PPC, SEO and CRO. Search giants Google and Bing, gave great presentations on how consumers search activity has changed over the years, and how search technology has developed to allow businesses to intricately target their users. This was a great insight into a fast developing industry from industry specialists.

The event was great for any size business that has a website. It gave an insight into Google AdWords / Bing Advertising and offered some expert tips to go that extra mile to improve businesses online advertising.

Below are a few quotes we found very interesting from the presentations we listen to >>

‘ Your customers don’t go online. They live online’ – Google

‘The amount of queries on a mobile has surpassed that of queries on a desktop’

‘3.4 million people get their hands on a new smart phone every day.

Not only was this event free and very insightful you also received a ‘goodie bag’ from google, refreshments all day and a fantastic paella lunch from a street food business that were doing the catering. You also got to network with like-minded individuals and business owners.

Collab Media are very much looking forward to Colewood’s next event as the success of Digital 101. We’re also looking forward to hopefully working with Colewood in the future on some exciting collaborations.

Instagram Algorithm – Importance for businesses

When is the best time to post on Instagram?

When is the best time to post on Instagram?

In a recent poll, 50% of social media managers said that evenings from 7-9pm was the best time to post on Instagram. But because every account has a different audience, in different time zones, each business will have a unique best time to post on Instagram.

Instagram helps with identifying these peak times for business accounts on the platforms by having an insights section. This gives the user inside knowledge on their followers and activity on their account. From peak times, gender, top locations of the customer, the total number of impressions they are getting and even age range of the customers. This is essential information for business to find out more about their demographic. In this post, we’ll show you how to find the best time to post on Instagram for your account, so you can beat the Instagram algorithm.

The way you see posts on Instagram changed at the end of 2016, it completely changed the Instagram game! Instagram announced that they would be replacing the chronological feed with an algorithm that gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post! Therefore it’s as important as ever that the content you’re putting out is going to appeal to your customer base otherwise, your posts aren’t going to be seen as regularly by your followers.

If you’re able to generate a lot of engagement on your Instagram posts shortly after posting, this signals to Instagram that your post is quality, engaging content and your post will move to the top of your followers feeds and be shown to more users. There are a handful of ways to increase Instagram engagement, but one of the best ways is to post when your Instagram audience is most active.

The basics of it are that higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility… and it all starts with when you post on Instagram. Therefore it’s crucial to a business to post at peak times to get higher activity on your content.

When is the Best Time to Post on Instagram?

So now that you understand why posting when your audience is most active is important, it’s time to talk about the best time to post on Instagram. Here are some general rules about posting to Instagram in 2017:

– Post more during off-work hours than during the day. Generally, the best times to post on Instagram are lunch time (11am-1pm) and evenings (7-9pm). Think about it: when do you find yourself checking Instagram the most? Probably not during the work day, even though that may be when you want to post!

– Weekends can be hit-or-miss depending on your audience. B2C (business to customers) companies will likely see better results when posting on weekends than B2B (Business to Business) companies since many businesses only operate during the week.

– Save the important posts for weekdays. The differences are slight, but average Instagram engagement does shift depending on the day.

– Avoid 3 pm, but don’t be afraid to experiment. Weekdays between 3 and 4 pm typically drives the lowest engagement, likely because most users are busy at work at that time.

If you want more tips on how to get the most out of your social media platforms you might be interested in our ‘Action Plan’ which is a guide on how to get the most out of your social media for just £30 it covers Instagram, facebook & twitter.

Get in touch today – enquiries@collabmedia.co.uk

Business Goals for 2017 Social Media Marketing

Have you got a social media strategy for your business for 2017, if not keep reading to find out what discovery paths that matter in social media marketing that help customers find the right business online.


SEARCH. The search path occurs when the customer is “searching” for a company, product, or service. The search path is the province of SEO (Search Engine Optimization), largely on Google but also on sites such as Yelp or Amazon that work via “keywords” to help customers find stuff that they want. AdWords advertising is also helpful in this path.

REVIEW / RECOMMEND / TRUST| These paths are based on “trust indicators.” In it, the customer already has created a list of vendors that they might use, but he is researching “whom to trust.” In this path, a customer might use the “reviews” and/or “stars” on Google or even Facebook reviews as “trust indicators” to predict which business are good (or bad)

EWOM (electronic word of mouth) / SHARE / VIRAL|

For Example: ‘Yum! Our food was great, lets take a picture of the meal & upload it on Instagram and tag #foodporn) The share path occurs when a customer loves the product, service, or experience enough to “share” it on social media – be that via electronic word of mouth, a share on his or her Facebook page, a “selfie” on Instagram, or a viral video on YouTube.

INTERRUPT | Interrupt marketing occurs when you want to watch a YouTube video but before you can watch it, you have to view an annoying ad, or when you get a spam email. An interrupt path is largely used in advertising and largely used to “push” products that people aren’t proactively looking for.
BROWSE. The browse path is all about getting your message adjacent to what a person is reading or viewing on the Internet. In it, you’re looking for something, reading something, or watching something, and alongside comes something else. For example, you go to YouTube to look up ‘Jeremy Clarkson,” and in the suggested videos at the end is a video for Amazon Prime. Or you see The Grand Tour trailer videos suggested at the right of the screen. You’re not proactively looking it, but you see their information as you “browse” for related content on sites like YouTube, Facebook, or blogs.

AVOID SOCIAL MEDIA GUILT: YOU CAN’T (AND SHOULDN’T) USE EVERY NETWORK

All of these paths can come into play in an effective social media marketing strategy. In an overhyped online world many businesses feel like they “must” be on Twitter, or they “must” have a presence on all social media platforms. Social media guilt, however, is to be avoided: if you define a clear business value proposition, know where your customers are, and establish clear goals and KPIs (Key Performance Indicators), you’ll be able to focus on those social platforms that really help you and ignore the ones that are just hype.

WE currently have 20% off all our services, so grab a bargain while you can and get on top of your social media for your business. More information HERE