Celebrating 7 Years of Success: Introducing Collab Media and Our Expanded Services

collabmedia 30 May 2023

At Collab Media, we are thrilled to announce that we are celebrating our 7th anniversary!

It’s been an incredible journey, and we couldn’t be prouder of how far we’ve come. With this milestone, we have some exciting news to share. Not only have we expanded our office space to accommodate new team members, but we have also broadened our range of services to better serve our clients. Let’s dive into the details!

Expanded Services: Beyond Social Media Management

Collab Media has always been passionate about empowering businesses to thrive on social media. We’re delighted to announce that we’ve expanded our offerings to include professional photography and videography services. With our expertise in content creation, we help our clients shine on platforms like Instagram reels and produce high-quality visuals that captivate their audience. From eye-catching imagery to compelling videos, we’re here to elevate your content game.

Meet Our Collaborative Team

In our 7 years of operation, we realised that we’ve never officially introduced the brilliant team behind Collab Media. Let’s meet a few key members:

Ellie Tompkinson – Director and Social Media Expert:
Ellie is the Director of Collab, with over 9 years of experience in Social Media management. She founded Collab Media in 2015 and has since supported over 200 businesses in their social media journey. Additionally, Ellie shares her knowledge as a part-time lecturer at Teesside University, teaching courses on Branding, Identity, and Digital Marketing.

Sarah Tait – Communications Manager:
Sarah is an essential part of our full-time team, serving as our Communications Manager. Her unique personality and flair bring a touch of sass to everything she does. With her exceptional skills, Sarah ensures seamless communication and coordination within Collab, helping us deliver top-notch services to our clients.

Alex Robson – Social Media Consultant:

We are delighted to introduce Alex Robson, a highly skilled social media consultant. Alex brings together a winning combination of style, humour, and expertise in everything she does. As a dedicated social media expert, Alex works tirelessly to guide our clients through the ever-evolving landscape of social media, helping them stay ahead of the curve.
Olivia Carter – Emerging Talent:
Olivia recently completed her BA Hons in Fashion Communication & Promotion at Teesside University and will be joining us full-time as a social media consultant this summer. With her fresh perspective and creative insights, Olivia is poised to make a significant impact on our clients’ social media presence.

Join Us on the Journey to Social Media Success
As Collab Media enters its 7th year, we are grateful for the incredible support from our clients and the remarkable growth we’ve achieved together. With our expanded services and dedicated team, we are more equipped than ever to elevate your social media presence, build brand awareness, and drive business growth. Whether you need comprehensive social media management, captivating content creation, or expert advice, Collab Media is here to be your one-stop shop for all things social media.

Get in touch with us today and embark on a collaborative journey to unlock the full potential of your business’s social media strategy.

Celebrating 6 years in business

collabmedia 13 May 2022

12.05.16
It seems crazy to write this: Collab Media is celebrating its 6-year anniversary.

They do say time flies when you’re having fun!

Right at the beginning of our story, imagine a 19-year-old undergraduate completing her final dissertation and thinking about what direction her life was going to go once she’d graduated from university. Flash forward 6 years and we’re here!

How it started: In 2016, our founder Ellie Rees set up Collab Media after a number of local businesses approached her for social media support following on from her recent success as a social influencer and blogger. The goal from the beginning was to support businesses within the North East through digital marketing. As social media developed, we saw a demand to help businesses with their digital marketing not only locally, nationally but also internationally and have been fortunate to work with businesses across the globe with their social media.

While our services grew and developed into branding and social media training & workshops, the core of our business has always reminded the same and that is social media marketing, which will always stay at the forefront of our brand.

How we celebrated our birthday: At Collab Media, we take celebrating birthdays very seriously. Cards, songs, cakes, decorations, the whole shebang. It’s a huge part of our culture and we wouldn’t change it for the world. Celebrating 6 years of business wasn’t going to get left in the shadows. We also spent the day reflecting on our achievements as a company. Some of these highlights include:

🔘Our Founded was shortlisted for an ‘Inspiring Others’ Tees Businesswomen award 2019.
🔘Ellie was also a Finalist at the Digital Women awards 2021.
🔘Collab Media runs an undergraduate module at Teesside University covering Social Media
🔘Moved into our first office which has since been expanded.
🔘Ellie became a proud trustee for Sprouts Community Food Charity.
🔘The company was recognised for exceptional work during covid by Entrepreneurs’ Forum.
🔘We’ve had stands & guest spoke at several Expos across the North East.
🔘Raised £6000 for food banks in Teesside.
🔘Spoke in several schools and colleges discussing social media and online bullying.
🔘Hosted 16 successful women in business networking events and grown Women in Collaboration.

Our Growth: 2020 was undoubtedly the most challenging year for us as a business, we lost 70% of our customer base overnight as our core customers at the time were within hospitality. We were fortunate enough to have vast experience within other sectors, so we quickly recovered and were able to adapt client’s marketing strategies to suit the current climate.

2020 although challenging at times, it was also the most rewarding. Most businesses were adapting to working from home, yet we’d made the big step to move into our first office space and leave remove working behind.

The present future: Our journey doesn’t stop there! 2022 has been a fantastic year so far; we completed our office expansion, with plans for the future to further expand so we can make space for more Collab team members.

Our team range from content creator, social media marketing specialist, and communications manager, we’re also connected to videographers, photographers, social media influencers, web developers, copywriters & PR specialists – we can reach out and bring in exactly the skills and talents our clients may need.

Here’s to Many More Years of Collab Media:
As always, we are so excited for the future of our company. We love helping our current clients grow and can’t wait to build new relationships with more hard-working business owners. Thank you for having helped us become what we are today. We hope we’ll be up to your expectations for another 6 years!

Collab Media X This is Union Collaboration

collabmedia 23 February 2022

We are thrilled to announce we are collaborating with the fantastic web design agency ‘This is Union’ enabling Collab Media to expand the digital offering to our current & future customers.

In the past couple of weeks, we have been working intensely on a long-term strategic partnership with ‘This is Union’. This collaboration is designed to grow both company’s ability to deliver better products & services to our clients.

This Is Union is an award-winning Worcester based agency with a reputation for; delivering cutting edge creative, wow-factor websites.

At the core of this partnership is the importance of collaboration; both businesses’ culture is based around working together, innovation and ensuring the best for our clients. The collaboration consists of Collab Media offering social media training to This Is Union clients & them offering web design services to our clients.

As digital marketing is ever-expanding, we wanted to partner with an experienced and established website design agency that could seamlessly help our clients experience, creating an almost one-stop shop for digital services. Upon meeting Scott & Emma, we all immediately realised that our values aligned, and a strategic partnership would be a great option for all involved.

Emma Jenkins, Strategy Director, and Co-Founder has said about the partnership:

“We firmly believe that helping our clients understand the process and the latest nuances of how Digital Marketing can grow their business is vital to how Agency/ Client service should operate. Offering this training now through Ellie and her team will give us that edge we’ve been looking for”.

This Is Union Services:

Competitor Analysis
Online Strategy
Website Design
Web Development
Copywriting & Content
Maintenance Services
Website Hosting

Ellie Rees, Director of Collab Media has said about this relationship:
Over the years we have worked extremely hard on growing our brand to become a thriving digital agency. Our partnership with This Is Union is an exciting opportunity that will help strengthen our offering. We look forward to being able to offer website design to future clients and recognise the importance of having a consistent social media strategy and complimenting website.

Instagram Algorithm – Importance for businesses

collabmedia 17 February 2017

When is the best time to post on Instagram?

In a recent poll, 50% of social media managers said that evenings from 7-9pm was the best time to post on Instagram. But because every account has a different audience, in different time zones, each business will have a unique best time to post on Instagram.

Instagram helps with identifying these peak times for business accounts on the platforms by having an insights section. This gives the user inside knowledge on their followers and activity on their account. From peak times, gender, top locations of the customer, the total number of impressions they are getting and even age range of the customers. This is essential information for business to find out more about their demographic. In this post, we’ll show you how to find the best time to post on Instagram for your account, so you can beat the Instagram algorithm.

The way you see posts on Instagram changed at the end of 2016, it completely changed the Instagram game! Instagram announced that they would be replacing the chronological feed with an algorithm that gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post! Therefore it’s as important as ever that the content you’re putting out is going to appeal to your customer base otherwise, your posts aren’t going to be seen as regularly by your followers.

If you’re able to generate a lot of engagement on your Instagram posts shortly after posting, this signals to Instagram that your post is quality, engaging content and your post will move to the top of your followers feeds and be shown to more users. There are a handful of ways to increase Instagram engagement, but one of the best ways is to post when your Instagram audience is most active.

The basics of it are that higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility… and it all starts with when you post on Instagram. Therefore it’s crucial to a business to post at peak times to get higher activity on your content.

When is the Best Time to Post on Instagram?

So now that you understand why posting when your audience is most active is important, it’s time to talk about the best time to post on Instagram. Here are some general rules about posting to Instagram in 2017:

– Post more during off-work hours than during the day. Generally, the best times to post on Instagram are lunch time (11am-1pm) and evenings (7-9pm). Think about it: when do you find yourself checking Instagram the most? Probably not during the work day, even though that may be when you want to post!

– Weekends can be hit-or-miss depending on your audience. B2C (business to customers) companies will likely see better results when posting on weekends than B2B (Business to Business) companies since many businesses only operate during the week.

– Save the important posts for weekdays. The differences are slight, but average Instagram engagement does shift depending on the day.

– Avoid 3 pm, but don’t be afraid to experiment. Weekdays between 3 and 4 pm typically drives the lowest engagement, likely because most users are busy at work at that time.

If you want more tips on how to get the most out of your social media platforms you might be interested in our ‘Action Plan’ which is a guide on how to get the most out of your social media for just £30 it covers Instagram, facebook & twitter.

Get in touch today – [email protected]

Make 2017 A Success In Your Business with Collab Media

collabmedia 30 December 2016

What’s your 2017 Social Media Strategy? 20% Discount Code Inside!

Can you believe it’s almost 2017 already! Every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago. It’s clear now that social media marketing is here to stay, and its huge staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.

With all these changes, new applications and features in the online world, social media is becoming more and more overwhelming and incredibly time consuming for brands and it is only going to get worse.

Here’s a question, does this sound like you?

You have recently launched your blog or business online, but you’re not seeing the results you’d hoped for – or maybe you’ve been doing it for a while now, but you’ve hit a wall and you’re struggling to grow your following, stay focused, and take things to the next level? Or are you looking to grow your existing client base? Or maybe you wanted to reduce the amount of time you’re spending working on your business?

Whatever your goal is for 2017, let Collab Media help you achieved it.

We propose that your New Years resolution for 2017 should be to improve, update and utilize your social media platforms. Collab Media (Social Media Consultancy) is offering 20% off all packages and services for the whole of January to new customers for 2017.

Action Plans for your social media – £30 > £24
Face To Face Consultations £50 > £40
Phone Call Consultations £40 > £32
Social Media Takeover – £180 > £144 (1 month package)
Complete Collaboration £200 > £180 (1 month package)
Social Media Makeover £140 > £112 (1 month package )

To find out the package information click | HERE |